Psychology and signage are closely linked. Above all you need the signs, you design for your business to encourage an optimistic attitude toward your brand and to entice your customers, new or existing, to make use of your services. The psychology of color and color theory are closely connected. By looking at your signage’s designs using the lens of the theory of color, you will gain insight into the way they affect the people they are aimed at and what you can do to improve the message they convey. This is a brief overview of the theory of color and how it can be applied to the custom neon sign of your business.
What are the different classifications of colors used within Color Theory?
The color wheel contains six primary colors, including red, orange yellow, blue, and green. The three primary colors, blue, red, and yellow- cannot be created or formed by any other combinations of colors, and the three secondary colors such as orange, green, and purple- are created by combining two primaries.
The colors can also be grouped into cool and warm colors in three categories: orange, red and yellow are warm hues, and blue, green, and purple are cool shades. It is crucial to understand the difference between warm and cool when designing your custom neon sign. Warm colors can be associated with excitement, passion, and energy whereas cool colors can be associated more with calm, peace, and serenity. However, there isn’t any hard and fast rule. Each color can have negative connotations along with positive ones (for instance, red is the color of anger, or green is the color associated with illnesses) but as a standard, it’s best to keep this in mind. Cool colors are your best friend when creating signage for spas.
What Colors Are They Associated with?
Each of the six basic colors of the color wheel is associated with certain characteristics that they are associated with. This is a basic breakdown.
Red: Power, importance, excitement, anger, danger
Orange: Friendliness, positivity, energy, change
Yellow Color: Joy, clarity optimism, and caution
Green: Growth, nature, wealth, envy, sickness
Blue: Calmness, intelligence, trust, sadness
Purple: Royalty and creativity Magic, imagination, and royalty
Different shades of color may have different meanings from their basic ones. Pink, for instance, is a hue that is very similar to red but is more commonly associated with love than red. In general, these associations can help you when deciding which color will best convey your brand image.
Choose a basic color scheme
A color scheme, also known as a color scheme, is a list of colors and shades that you intend to use in your project. It could be as straightforward as two color choices or as intricate as a myriad of shades. Ultimately, it will form the basis of your whole design. It is recommended to limit your choices to three to eight colors, with four to five being tdeal. When you begin to put the whole rainbow in there, you start to lose a sense of your theme!
The color scheme you choose to use is the art message, part aesthetic. Let’s suppose, for instance, you’re opening a new gym and you’re designing your signs. Warm colors in vibrant, bright shades will be the best to support your message of strength, energy, wand ellness. If you were creating signage for a library, picking cool hues and subtle or muted shades will convey a sense of peace and understanding. After that, defining the color scheme is all about picking what looks nice together.
Monochromatic color schemes that employ only one color, however with a variety of shades, are extremely well-liked. They are easy to design and appear well put together. They can be boring in the absence of contrast, so ensure you have a variety of shades.
Analogous color schemes consist of colors that appear next to each other on the wheel of color, such as the use of orange, red, and yellow together. The color schemes of these are simple to use and appear appealing and detailed without being complicated. However, you’ll be avoiding mixing warm and cool shades in the majority of cases.
Complementary color schemes use colors that are opposite on the color wheel and have the highest natural contrast. You’re probably already familiar with an extremely popular complementary color scheme that is the traditional festive colors of red and green that it this perfect This color scheme comes with an intense contrast and can become overpowering if not handled correctly. An effective method to think about complementing color schemes is to pick one color to be the predominant color, and then add additional shades of the other. Utilizing accent colors is a good idea.
There are many different color classification schemes, including triadic, split complementary, and tetradic, but the three described in the above paragraphs are the most basic and are used effectively in a lot of various places. Once you’ve developed your color scheme and you’re ready to begin designing your signs. It is possible to create signage that reflects your brand and draws in new customers through the theory of color.