Digital signage is changing the way you can implement your branding and marketing guidelines at your location. Understanding the sign types can assist your venue in deciding whether it is time to change to digital signage solutions.
Digital Signage is different from. Static Signage
Digital signs are an innovative alternative to traditional advertising and information sharing. With digital signs, you can display screens that change messages. Digital signage is utilized to advertise, guide visitors to your location as well as direct traffic to your location, and broadcast live events. You can improve their utility, change their purpose, and even make them more modern to meet your marketing and branding goals.
Static signs are more common in the marketing sphere. They are fixed fixtures that carry a specific message and need to be maintained. While software solutions control LED neon signs displays, changing a static sign requires commissioning a new sign, or altering its design elements. It is possible to use static signs to communicate your brand and navigation information.
Digital Signage Benefits
Although many businesses and organizations continue to rely on static signage, using LED neon signs can provide unique advantages to your location. Knowing these benefits will help you determine if this advertising and marketing tactic suits your facility and audience.
1. Make sure that messages are up-to-date
One of the greatest benefits of digital signage is that you can change your display as required. You can seamlessly switch between sponsor advertisements or event information as well as live broadcasts. It is simpler than programming static content to change and can be more economical. If you require last-minute additions, you just update your software solution to reflect any changes and make it more adaptable to your requirements.
2. Boost Entertainment and Engagement
LED neon signs can be used to share all kinds of information, going beyond the informational. Digital signage can help increase visibility at your venues whether you’re using them for sporting events, concert games, or any other purpose. Digital signage is a great way to stream live events and other actions to all attendees at your venue. This can create a memorable experience. With content that is easily accessible, your guests will be entertained throughout the duration of their stay.
When the action gets slow or there are interruptions during concerts or games If you are having a concert or game, you can utilize the digital signage system to keep the audience engaged. There are many stadiums with digital screens that can be used to create interactive experiences. Other games such as trivia and scavenger hunts are also offered. Your guests will enjoy themselves and be aware of the digital signs.
Season ticket holders and returning guests will be able to experience something new every time they go to your venue by altering the program. It is possible to keep them engaged and provide something to anticipate.
3. Communicate Easily With Guests
You may want to communicate various information to your visitors when hosting an event at your location. You might need to rely on announcements or oral messages to provide information, which could be confusing to read. Signs that are static can be helpful however they could become outdated or inaccurate if circumstances alter. You can adjust the LED neon signs to meet the needs of the event and target audience by altering the details or employing different languages.
They can be used as tools for communication for many reasons. They can be placed around the venue to direct pedestrian or vehicular traffic. When you are finished with your event, digital signs can display instructions on how to safely and efficiently get out. They can be used in parking lots to highlight or direct visitors toward open parking spaces. You can set up your concession stands to use digital signs that update menus, and also accommodate items that are sold out or other special items.
4. Improve Brand Presence
Digital signage is a great way to design unique fixtures that make your business stand out. A sign maker can assist you in modifying the shape and dimensions of your signage to suit your specific needs. It will make sure that your location is noticed and draws attention. It is also possible to design custom shapes and wrap-around screens.
Signs could make your stadium and fixtures more attractive to both visitors and locals. The signs allow guests to snap photos before the screen, and then share images via social media. This will allow you to gain more attention when they tag your location. The clear visuals make it easy to locate your venue and create the perfect experience for guests.
When you utilize the latest technologies and the most innovative strategies, you’ll be able to better compete with other venues. You should expect an increase in revenue as well as customers loyalty because your establishment is more well-known and loved by visitors.
5. Make a sense of urgency
Since you can modify and update your digital signage at any time, you can increase the urgency surrounding sales and products. Advertising that is temporary may inform the people you want to reach that your products are not available and prompt them to take action more quickly. Signs that are static can give some urgency, but they may be ignored by customers for a while, then forgetting their message and possibly leading to fewer sales. A dynamic, digital solution could be the solution if you’re looking to boost sales at your establishment.
Digital Signage – Aspects to Take into Account
Digital signage is not like other signage options. There are specific aspects to consider prior to making a make a decision. If you know how these elements affect the use of digital signage, you can better determine whether this sign option is right for your venue. Think about these aspects of digital signage:
- Initial costs: While digital signs are cheaper to maintain and maintain, you will have higher initial costs. The digital technology required for this signage option will increase installation fees and the cost of purchase. This option of signage might not be the best choice for you if your budget is limited funds.
- Expertise in technical expertise and maintenance: Software solutions make it simpler to update digital signs in venues. You’ll have to code updates on your own, which could prove difficult for those with limited technical skills. Experts in technical expertise are required to be able to manage software updates, deal with technical issues and resolve them.
- Rapidity and opportunities missed: When programming your digital advertisements or content, it is important to make sure that your time and space maximize the amount of time viewers spend. Moving or temporary messages mean viewers might miss information and opportunities. While repetition and timing may be beneficial static messages do not have the same level of certainty.
There are numerous advantages to digital signage. Understanding the specifics will help you gain a better knowledge of how the investment in this type of signage is carried out.